Extreme couponing is an activity that combines shopping skills with couponing in an attempt to save as much money as possible while accumulating the most groceries. The concept of "extreme couponers" was first mentioned by The Wall Street Journal on March 8, 2010 in an article entitled "Hard Times Turn Coupon Clipping Into the Newest Extreme Sport". On March 25, 2010, ABC Nightline followed up with its Season 3 premiere with a segment entitled "Extreme Couponing Competition: How Far Can $50 Go?"
TLC's Extreme Couponing is a show about shoppers who make extensive and focused use of coupons to save money while accumulating large quantities of goods.[4] It was previewed in December 2010; after surpassing network expectations with more than 2 million viewers, it received a series order and began regular airings in April 2011.
On June 6, 2011, TLC announced it ordered a second season of Extreme Couponing. It premiered on Wednesday, September 28, 2011. Before second season premiered, the show was critically reviewed by the audience on social media and online platforms, yet the basic theme remained unaltered.
The third season debuted on May 28, 2012.
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